Automotive dealer network training
Develop your business and achieve greater results with training from Ascari
At Ascari, we understand the importance of training and development in the automotive industry.
Over the years we have successfully trained businesses and their employees in multi-disciplined areas including customer service, aftersales and warranty support and management training. Training courses are provided for car, van, truck, plant and motorcycle manufacturers and national parts distributors as well as motor factors. And our proven techniques are tailored to suit our customers to ensure the highest level of training and success.
What training do you need to develop your business?
At Ascari, we start by understanding the dynamics of your business. We work with you to understand where your individuals and different teams need to improve in order to grow the business.
We then put a plan together to ensure that your team develops the right skills. We understand the varied forms of training media available, together with their advantages and disadvantages - and the design of each training is created in a way to get the most out of the time staff members spend learning.
Training methods used include e-learning, webinar broadcast, virtual classroom training, distance learning, MOOC training, classroom facilitation or outdoors experiential training.
We’ve done them all and we understand what works best when it comes to training in the automotive industry!

What we cover
Depending on your needs, we provide training in a range of areas including the following disciplines:
- Parts and Accessory Sales Training
- Parts Management Training
- Parts Systems Training
- Sales Training
- Aftersales Systems Training
- Aftersales Customer Service and Sales Training
- Aftersales Management Training
- Aftersales Warranty Training
Parts and Accessories Sales Training focuses on customer service skills as well as sales skills including inbound and outbound telesales and of course field based sales skills. The focus with this training is to ensure that the business achieves higher sales with a steady stream of satisfied long-term customers.
Aftersales Customer Service and Sales Skills Training concentrates on the skills needed to enthuse service customers over the phone and face 2 face with the goals of turning enquires into sales and achieving long term customer retention
Automotive Parts and Aftersales Management Training both focus more on management skills with development in areas of leadership, communication and presentation skills as well as developing financial and stock management skills.
Systems training, including Automotive Aftersales Systems Training, help staff to understand how the different processes and systems work, so that your business can run smoothly and as profitable as possible, while still delivering a high level of customer satisfaction.
If you would like to find out more about our individual disciplines and how we can help, get in touch with our experienced parts and aftersales trainers today.
The Ascari 7-stage development process
Over the last 30 years we have developed and refined our bespoke training processes for vehicle manufacturers, dealers, distributors and factors, and created the proven fail safe Ascari 7-stage development process. A process that’s loved by our clients and that brings amazing long-term results.
The training process we provide is delivered by our team of best-in-class facilitators who understand how to make your training interesting, fun and memorable.
"If you always do what you’ve always done, you’ll always get what you’ve always got".
At Ascari, we believe that Henry Ford’s quote above doesn’t tell the whole picture. From experience, we find that businesses who don’t develop and advance their knowledge and skill sets won’t just stand still in terms of progress. In fact, they risk going backwards and, as many have, end up going out of business.
If you are looking to drive your business forward and achieve success, then get in touch today to find out how our proven automotive sales and customer service training programmes can help you achieve the success you deserve.


