DRIVE YOUR BUSINESS FORWARD

Performance Coaching

When to train and when to coach?

At Ascari we are the view that it depends on the client’s needs.

Training is both effective and efficient when there are several participants with the same or similar needs. Whereas coaching is best suited to small numbers of participants, or even just one or two participants when coaching is personalised to the specific needs of each individual.

Naturally, starting out as a sales training company, we are very experienced in providing one on one sales coaching. That can take the form of territory based sales executive coaching, or outbound telesales coaching and of course inbound telesales coaching.

At Ascari, coaching doesn’t stop with sales skills, we also coach in customer service skills, sales management skills, accessory merchandising skills and how to use parts and aftersales systems too.

With coaching from Ascari, you can be confident that your personnel will receive fastidious attention to detail from men and women regarded by their peers and clients as subject matter experts. Consultants who lead, inspire, motivate and educate their charges, making them want to know, want to study, want to practice and want to succeed.

Coaching in whatever discipline it might be from inbound sales calls to territory sales calls, and from merchandising to complaint handling, will in most instances include:

  • Personality profiling
  • Mental preparation
  • Learning methods
  • Mental conditioning
  • Physical environment
  • Gap analysis
  • Skills acquisition
  • Skills practise
  • Skills application
  • Review and onward development

Talk to us, share your vision with us so we can share our expertise with you.

Our reviews

We welcome you to read more client reviews

Highly motivated, can’t wait to get back to the dealership and start building my territory, and my sales process. I have more confidence, an ex

Paul, Branch Manager 

UK car & van brand dealership NW UK

Danni and Richard are an amazing team who go above and beyond to help pass so many of our Parts Advisors in their final assessments

Alvin, Parts Manager

Premium German brand car dealership NW UK
Copyright © 2026 Ascari  |  All Rights Reserved
Ascari Training and Consulting Ltd
PO Box 349
St Austell
Cornwall
PL25 9JA
UK

t: +44 01726 844 901
e: hello@ascaritraining.com
www.ascaritraining.com